Earl of East is a London-based fragrance brand founded in 2014 by Niko Dafkos and Paul Firmin.
Each fragrance is a way of preserving moments and emotions from their travels, captured through scent. When you know the story behind a fragrance, every time you return to it, it’s like immersing yourself once more in the memories and imagination of a city.
Shinrin-Yoku is inspired by the Japanese ritual of forest bathing.
